The Yankee Pennysaver Package is a weekly classified newspaper direct mail to the mailboxes covering 4 markets in the Fairfield/Litchfield County area. Since 1994 Pennysaver has been CT's premiere shopping guide. Helping local neighborhood businesses and professionals increase their sales w/ cost effective direct mail advertising. Now integrating the power of direct mail and the reach of the web. With a readership of nearly 300,000, this classified newspapers has proven to get results. Rate is based on a one time insertion including a 20 word classified line ad in four markets (Danbury, Brookfield, Bethel, Redding, New Milford, and Gaylordsville). Additional word cost is $5.00 each. Deadline is every Thursday at 12pm for the ad to come out the following Thursday.
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